You help people.
I help you.
Authentically ATTRACT your ideal client base, create MORE balance in your life, & MORE website visibility with SEO-driven, empathetic copywriting...
…that doesn’t feel sales-y. Phew!
You are a…
Wellness Coach/Practitioner
Retreat Facilitator
Yoga Instructor
Certified Wellness Coach
Chiropractor
Physical Therapist
Nutritionist
Chinese Medicine Practitioner
Naturopath
Studio or Fitness Space
Yoga Studio
Pole Dancing Studio
Boutique Fitness Studio
Virtual Fitness Coach
Mental Health Business
Privately Practicing Therapist
Mental Health Organization
Wellness Brand
Journal/Oracle/Tarot Cards
Meditation/Mindfulness Coach
Virtual Wellness Community
You’ve done the hard part! You jumped in with both feet and are on the path to truly making a difference in people’s lives, just like you’ve always envisioned. That is nothing short of
a m a z i n g.
…Now what?
Attracting new leads?
Not just ANY new lead; your DREAM clients. The type of people who align with and would benefit most from what you are offering.
Already paying for Instagram/Facebook ads? You can maximize the impact of your paid ads with copywriting.
Nurturing your current clients?
Just remember 5x.
What is the significance of 5x, you ask?
It costs five times more to acquire a new client than it does to retain an existing one. Increasing client retention by just five percent can increase profits by 25-95%! In holistic health and wellness, you’re just as much in the client retention game as you are in client acquisition. We love your loyal consumers and want to care for them, too!
Generating consistent engagement online?
Why is your home page bounce rate so high?
Probably because you have a boring hook and a weak CTA.
What does SEO mean? How do we crack the magic code? (Hint: there isn’t one). What we can (and will) do is research keywords specific to your industry, and use those keywords in copy material that tells Google Hey! Check this out! You need to rank this high on your search results page!
How are you…
You don’t have to do it all yourself.
Let’s face it— You want to focus on growing your business while keeping up with day-to-day operations. Brand messaging often gets pushed to the back burner.
Not to mention juggling owning a business with your outside ~life~ commitments, and doing what you do best– helping your clients.
You’ve come to the right place.
You need a copywriter.
And not just any copywriter.
A Holistic Health + Wellness copywriter
who can empathize with your target audience and who understands the balancing act of being a business owner. (Because, well, I am one!) We are in this together.
Hi there, I’m Alyssa!
I’m not just a copywriter—I live and breathe holistic health and wellness.
I know what your clients are seeking because I am your target audience, and I’ve walked the same path as you and those you help.
Through my own health journey with autoimmune, gut, and mental health struggles, I’ve learned one of the greatest impacts we can make on the world is helping others achieve balance of the mind, body, and spirit. Though my path to copywriting hasn’t been linear, every step has led me here, exactly where I’m meant to be.
With a Bachelor’s degree in Global Journalism from Drexel University and over 20 years of writing experience, I’ve honed my skills in a way that feels as natural as breathing. My passion for words has always been central to who I am, and now I get to use that passion to serve this incredible industry of holistic health professionals.
In 2024, I completed the Write Your Way to Freedom course for copywriters, where I learned ethical and persuasive copywriting techniques that allow me to craft copy with heart and integrity. My wellness journey has driven me to bring these skills to the holistic health space, so I can help purpose-driven brands like yours make a meaningful impact.
When I’m not writing for work, you can find me journaling (I’ve unintentionally built a small library of journals over the years!), in a hot yoga class, reading my Kindle, or relaxing with my 9-year-old Italian Greyhound, Romeo.
“After sending out the very first email, I received an organic sign-up for a high-ticket item from someone new to my list!”
—Chloe Ravel, Chopra Wellness Coach, Meditation Teacher, and Sound Healer
chloeravel.com
I launched my online course, Soft Girl Summer, which has been a passion project of mine, and Alyssa provided the support I needed to bring it to life. I was looking for help with copywriting for my marketing materials, website, and newsletters, but also needed a sounding board to ensure the language conveyed my message clearly. After just 1-2 meetings, Alyssa truly understood my vision and what I wanted to create. She helped me craft language that captured the essence of the transformational course I was excited to share with my community. After sending out the very first email she helped me write, I received an organic sign-up for a high-ticket item from someone new to my list! I’m looking forward to working with Alyssa again and highly recommend her copywriting services to other wellness coaches and entrepreneurs.
well-researched holistic health + wellness marketing materials that actually reach your ideal client with SEO strategy—
When we work together, you’ll receive
Because the work you do is too important for your potential clients to miss.
Services
-
SEO-driven to rank higher in Google search results, crafted using proven techniques that guide your visitors to follow a clear call to action (CTA).
Starting at $500
-
A focused web page designed to convert visitors into leads by inspiring immediate action—because you are exactly what they’ve been searching for.
Pricing based on product.
-
Companies with blogs tend to get 67% more leads than those without.
Why?
Because Google favors updated, accurate, and relevant pages with ~1,400 words or more, and blogs are a great way to meet that SEO criteria.
I craft your blog posts with meticulous keyword planning to enhance your website's organic search rankings on Google, effectively boosting your SEO.$1,100 for 4 posts
Includes 1 round of edits.*ask me about monthly retainer rates!
-
Launching a course or creating a welcome sequence? Customized email sequences are tailored to the tone of your target audience. Using Direct Response Copy techniques, readers are inspired to act now while you’re boosting your know-like-trust factor.
Starting at $500 for 4 emails
*ask me about monthly retainer rates!
-
Written to inform, nurture, and inspire both existing and potential clients on your email list. Did you know that increasing client retention by just 5% can boost profits by 25-95%? Nurturing your email list isn’t just beneficial— it’s essential!
Starting at $300*
*ask me about monthly retainer rates!
-
Building an email list? A well-crafted lead magnet is the key to reaching your target audience. By attracting visitors who are genuinely interested in what you’re offering, you’ll see higher engagement and conversion rates.
Starting at $300
-
You have 1,360 characters to connect with your ideal clients, showing them why you're the best fit to meet them wherever they are, and guide them to where they want to be.
Psychology Today receives around 40 million clicks daily, and you can gain a significant edge in attracting your dream clients. Optimize your profile and start drawing in the clients who will resonate best.
$100
FAQs
-
Copywriters create persuasive marketing materials, usually with a call to action (CTA), in a compelling, clear, and relatable tone. 'Copy' can mean web pages, blogs, email campaigns, lead magnets, white papers, social media posts, and newsletters, to name a few.
-
Whether you love or hate writing, you're a business owner first. If you find yourself...
wondering how to get your website to rank high in Google search
bogged down with admin tasks
noticing high bounce rates (more than 50%) on your web analytics
stumped on how to generate new leads
struggling to nurture + engage your existing clientele
unsure how to connect with your target audience
...you'd benefit from working with a copywriter. Someone who just so happens to love writing (ahem, hi) AND who can give you the boost you need to grow your impact and level-up your business.
-
Our discovery call is simply for us to get to know one another! It allows me to learn about your business, your stuck points, your target audience, and your short and long term goals to determine if we're a good fit.
-
How quickly the work is done depends on the scope of your project. Once we begin working together, a 50% deposit secures your deadline. Ask about rush fees if you have a deadline within 7 business days.
-
I know outsourcing work can be daunting, and would never want to deliver a project that leaves you thinking, "Wait, this isn't what we talked about..."
My approach is collaborative and research-based. First stop is diving into the data. This looks like keyword planning for SEO and performing market research by finding where online your target audience hangs out. I get into the head of your ideal client and marry that with your unique brand voice and a CTA.
I am available via GoogleMeet for thoughts and questions throughout our working relationship. One round of edits is included.