Copywriting & Web Design
For Your Holistic Health and Wellness Business
You help people.
I help you.
Help you what, exactly?
Authentically attract your ideal clients.
Create more work-life balance.
Grow web visibility with SEO- driven, empathetic messaging.
Without feeling sales-y.
FAQ
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Copywriters create persuasive marketing materials, usually with a call to action (CTA), in a compelling, clear, and relatable tone. 'Copy' can mean web pages, blogs, email campaigns, lead magnets, white papers, social media posts, and newsletters, to name a few.
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Whether you love writing or loathe it, you're a business owner first. If you find yourself
Wondering how to get your website to rank higher in Google search
Bogged down with admin tasks
Noticing high bounce rates (more than 50%) on your web analytics
Stumped on how to generate new leads
Struggling to nurture + engage your existing clientele
Unsure how to connect with your target audience
you'd benefit from working with a copywriter.
Someone who just so happens to love writing (ahem, hi) and who can give you the guidance you need to grow your impact and elevate your business.
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Our discovery call is simply a time for us to get to know one another! It allows me to learn about your business, your stuck points, your target audience, and your short and long term goals to determine if we're a good fit.
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How quickly the work is done depends on the scope of your project. Once we begin working together, a 50% deposit secures your deadline.
Ask about rush fees if you have a deadline within 7 business days.
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I know outsourcing work can be daunting, and would never want to deliver a project that leaves you thinking, "Wait, this isn't what we talked about..."
My approach is collaborative and research-based.
First stop is diving into the data.
This looks like keyword planning for SEO and performing market research by finding where online your target audience hangs out. I get into the head of your ideal client and marry that with your unique brand voice and a CTA.
I’m available via call, email, or GoogleMeet for thoughts and questions throughout our working relationship.
One round of edits is included.
Do you love what you do, but sometimes find yourself grasping at straws and asking ChatGPT
How to attract new leads?
Not just any Joe Shmo off the street; your dream clients.
I’m talking about the people who align with and would benefit most from what you offer.
Already paying for Meta ads? You could be maximizing the ROI of your paid ads with copywriting.
How to increase engagement?
Just remember: 5x.
What is the significance of 5x, you ask?
It costs you five times more to acquire a new client than it does to retain an existing one.
Increasing client retention by just five percent can increase profits by 25-95%!
Read that again.
In holistic health and wellness, you’re just as much in the client retention game as you are in client acquisition. We want to appreciate and nurture your loyal audience base!
How to create content that converts?
Why might your bounce rate seem high?
Could it be because you’re using an unoriginal hook and weak CTAs?
Or maybe you’re relying on a robot (no offense, Chat, if you’re reading this) to inject genuine feeling into your beautifully HUMAN brand.
What does SEO even mean? How do we crack the magic code? (Hint: there isn’t one).
What we will do is research keywords specific to your industry, and use those keywords in your copy to tell Google, Hey! Check this out! People need this! Rank this stuff high on your search engine results page!
If any of this sounding like Greek to you, your business would benefit HUGELY from brushing up on your copywriting skills. Or easier yet, hiring a copywriter!
Yoga instructor
Meditation Coach
Certified Fitness or Wellness Coach
Nutritionist
Chiropractor
Certified Physical Therapist
Practitioner of Traditional Chinese Medicine
Naturopath
Coaches and Instructors
Wellness Brand
Journal Brand
Retreat Company
Podcast / Blog
Vlogger
Oracle / Tarot Cards
Virtual Wellness Community
Gym
Yoga Studio
Cycle Studio
Pilates Studio
Pole Studio
Boutique Fitness Studio
Online Fitness Program
Fitness Space
Mental Health Advocate
Privately Practicing Therapist
Peer-to-Peer Support Group
Mental Health Organization
Continued Therapist Education
You don’t have to do it all yourself.
Admit it— You’d love to focus more on growing your business. But while you’re running the day-to-day operations, it’s easy to get pulled away from refining your brand messaging to target and scale. Plus, balancing your work with other life commitments, you’re going to prioritize the thing you do best— Helping your clients.
You’ve come to the right place. You need a copywriter. And not just any copywriter.
A Holistic Health + Wellness Copywriter
Someone who can empathize with your target audience and who understands the balancing act of being a business owner.
We are in this together.
Kind Words
After just 1-2 meetings, Alyssa truly understood my vision and what I wanted to create. She helped me craft language that captured the essence of the transformational course I was excited to share with my community. After sending out the very first email she helped me write, I received an organic sign-up for a high-ticket item from someone new to my list! I’m looking forward to working with Alyssa again and highly recommend her copywriting services to other wellness coaches and entrepreneurs.
Chloe Ravel Chopra Wellness Coach, Meditation Teacher, and Sound Healer.
Alyssa was incredibly kind, resourceful, and patient throughout the entire website process. She really took the time to listen to what I wanted, genuinely heard me out, and brought my vision to life step by step. I’m so grateful for her support and creativity.
Sean Glenn Personal Trainer, Founder of ENDO Movement
Hey, thanks for stopping by! I’m Alyssa.
Words you feel.
I’m not just a copywriter—I live and breathe holistic health and wellness.
I understand what your clients need to hear because I am your target audience. I share something deeply personal and meaningful with you and the people you support.
In fact, almost every client I’ve worked with has been the provider of a service I was actively seeking out myself.
Through my own experience with autoimmune, gut, and mental health struggles, I’ve learned how everything is connected—what we eat, how we speak to ourselves and others, what we consume (food yes, but also media, books, and energy), and how we spend our time. This realization has been my North Star in pursuing mental, physical, and spiritual alignment. In short—my pursuit of joy.
Authenticity is the highest-vibrating energy we can put into the world. I help you find the words that convey your brand’s true voice—words that connect and inspire. Though my path to copywriting hasn’t been linear, every step has led me here, exactly where I’m meant to be.
With a Bachelor’s degree in Global Journalism from Drexel University and over 20 years of writing experience, I’ve honed my craft organically. Writing has always felt second nature, and now I get to channel my passion into serving the incredible world of holistic health professionals.
In 2024, I completed the Write Your Way to Freedom course, where I learned ethical and persuasive techniques to craft copy with heart and integrity. My holistic health journey fuels my mission: helping purpose-driven brands like yours make a meaningful impact.
When I’m not writing for work, you’ll find me journaling (I’ve unintentionally built a small library over the years), sweating it out in hot yoga or a no-frills gym, curled up with my Kindle, hiking, or relaxing with my 9-year-old Italian Greyhound, Romeo.
Services
When we work together, you’ll receive well-researched holistic health & marketing materials that actually reach your ideal client.
You already know the work you do is too important for your potential clients to miss.
I’m here to work with you and employ every technique in the book to ensure your offerings won’t miss your dream clients.
Unsure what exactly your next steps should be? No stress!
Submit a discovery call request so we can talk through strategy and budget together. That’s exactly what I’m here for!
My services can be bundled into a custom built-for-you copy package that checks all your boxes.
Ready to invest in your marketing strategy?
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SEO-driven to rank higher in Google search results. Crafted to sound human. I’ll use storytelling and time-tested copy techniques to guide your target audience to follow a clear call to action (CTA).
Pricing based on project.
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A single, focused web page written to convert a specific target audience into leads by inspiring action—because you are exactly what they’ve been searching for. We just need to hold their hand as they pull the trigger.
Pricing based on product.
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Companies with blogs tend to get 67% more leads than those without.
Why?
Because Google favors updated, accurate, and relevant pages with ~1,200 words or more, and blogs are a great way to meet that SEO criteria.
I write your blog posts with meticulous keyword planning to enhance your website's organic search rankings on Google, effectively boosting your SEO.But, I’m not a robot. I’m a human who gets how to connect with (and educate) humans. It’s kind of my superpower :)
$1,100* for 4 posts
Includes 1 round of edits.*ask me about bundled retainer rates!
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No, email is not dead. Far from!
Whether you’re launching a new offering or want to create a welcome sequence, email campaigns are tailored to the tone of your target audience. I use Direct Response Copy techniques so readers are inspired to act, while boosting your brand’s know-like-trust factor.
My email sequences read like a series of bite-sized blogs. And email subscribers are loyal. A bit of work can yield a mother lode reward for you and your brand!
$500* for 4 emails
*ask me about monthly retainer rates!
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Written to inform, nurture, and inspire both existing and potential clients on your email list.
Did you know that increasing client retention by just 5% can boost profits by 25-95%? Nurturing your email list isn’t just beneficial— it’s essential!
Starting at $250*
*ask me about monthly retainer rates!
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Email sequences sounding enticing, except you’re in the process of building an email list?
A well-crafted lead magnet is the key to growing your target audience. Something of value you give your readers before they go and purchase your full services. The bread and olive oil, if you will.
It’s simple really: Attract an audience genuinely interested in what you’re offering, bring in higher engagement and conversion rates down the road.
Starting at $150
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You only get 1,360 characters to build a connection and show potential patients why you're the best fit to meet them wherever they are, and guide them to where they want to be.
Psychology Today receives around 40 million clicks daily, and you could gain a massive edge in attracting your dream patients.
Optimize your profile and start drawing in the people who will resonate best with your practice.
$100