Copywriting & Web Design
For your holistic health and wellness business
You help people.
I help you.
Help you what, exactly?
Authentically attract your ideal clients.
Create more work-life balance.
Grow web visibility with SEO- driven, empathetic messaging.
Without feeling sales-y.
FAQ
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Copywriters create persuasive marketing materials, usually with a call to action (CTA), in a compelling, clear, and relatable tone. 'Copy' can mean web pages, blogs, email campaigns, lead magnets, white papers, social media posts, and newsletters, to name a few.
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Whether you love writing or loathe it, you're a business owner first. If you find yourself
Wondering how to get your website to rank higher in Google search
Bogged down with admin tasks
Noticing high bounce rates (more than 50%) on your web analytics
Stumped on how to generate new leads
Struggling to nurture + engage your existing clientele
Unsure how to connect with your target audience
you'd benefit from working with a copywriter.
Someone who just so happens to love writing (ahem, hi) and who can give you the guidance you need to grow your impact and elevate your business.
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Our discovery call is simply a time for us to get to know one another! It allows me to learn about your business, your stuck points, your target audience, and your short and long term goals to determine if we're a good fit.
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How quickly the work is done depends on the scope of your project. Once we begin working together, a 50% deposit secures your deadline.
Ask about rush fees if you have a deadline within 7 business days.
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I know outsourcing work can be daunting, and would never want to deliver a project that leaves you thinking, "Wait, this isn't what we talked about..."
My approach is collaborative and research-based.
First stop is diving into the data.
This looks like keyword planning for SEO and performing market research by finding where online your target audience hangs out. I get into the head of your ideal client and marry that with your unique brand voice and a CTA.
I’m available via call, email, or GoogleMeet for thoughts and questions throughout our working relationship.
One round of edits is included.
Do you love what you do, but sometimes find yourself grasping at straws and asking ChatGPT
How to attract new leads?
Not just any Joe Shmo off the street; your dream clients.
I’m talking about the people who align with and would benefit most from what you offer.
Already paying for Meta ads? You could be maximizing the ROI of your paid ads with copywriting.
How to increase engagement?
Just remember: 5x.
What is the significance of 5x, you ask?
It costs you five times more to acquire a new client than it does to retain an existing one.
Increasing client retention by just five percent can increase profits by 25-95%!
Read that again.
In holistic health and wellness, you’re just as much in the client retention game as you are in client acquisition. We want to appreciate and nurture your loyal audience base!
How to create content that converts?
Why might your bounce rate seem high?
Could it be because you’re using an unoriginal hook and weak CTAs?
Or maybe you’re relying on a robot (no offense, Chat, if you’re reading this) to inject genuine feeling into your beautifully HUMAN brand.
What does SEO even mean? How do we crack the magic code? (Hint: there isn’t one).
What we will do is research keywords specific to your industry, and use those keywords in your copy to tell Google, Hey! Check this out! People need this! Rank this stuff high on your search engine results page!
If any of this sounding like Greek to you, your business would benefit HUGELY from brushing up on your copywriting skills. Or easier yet, hiring a copywriter!
Yoga instructor
Meditation Coach
Certified Fitness or Wellness Coach
Nutritionist
Chiropractor
Certified Physical Therapist
Practitioner of Traditional Chinese Medicine
Naturopath
Coaches and Instructors
Wellness Brand
Journal Brand
Retreat Company
Podcast / Blog
Vlogger
Oracle / Tarot Cards
Virtual Wellness Community
Gym
Yoga Studio
Cycle Studio
Pilates Studio
Pole Studio
Boutique Fitness Studio
Online Fitness Program
Fitness Space
Mental Health Advocate
Privately Practicing Therapist
Peer-to-Peer Support Group
Mental Health Organization
Continued Therapist Education
You don’t have to do it all yourself.
Admit it— You’d love to focus more on growing your business. But while you’re running the day-to-day operations, it’s easy to get pulled away from refining your brand messaging to target and scale. Plus, balancing your work with other life commitments, you’re going to prioritize the thing you do best— Helping your clients.
You’ve come to the right place. You need a copywriter. And not just any copywriter.
A Holistic Health + Wellness Copywriter
Someone who can empathize with your target audience and who understands the balancing act of being a business owner.
We are in this together.
Kind Words
Chloe Ravel Meditation Teacher, Sound Healer, and Deepak Chopra Certified Wellness Coach,
Founder, The Gemini Rising
After just 1-2 meetings, Alyssa truly understood my vision and what I wanted to create. She helped me craft language that captured the essence of the transformational course I was excited to share with my community. After sending out the very first email she helped me write, I received an organic sign-up for a high-ticket item from someone new to my list! I’m looking forward to working with Alyssa again and highly recommend her copywriting services to other wellness coaches and entrepreneurs.
Sean Glenn Personal Trainer, Founder ENDO Movement
Alyssa was incredibly kind, resourceful, and patient throughout the entire website process. She really took the time to listen to what I wanted, genuinely heard me out, and brought my vision to life step by step. I’m so grateful for her support and creativity.
Valerie Gouse & Judy Bonato Certified Cardio Drumming Instructors, Founders Drum2BFit
A big thanks to Alyssa who, from the beginning, took the time to learn about our brand and goals and incorporate her creativity and professionalism that resulted in a user-friendly website exceeding our expectations! She was perfect at creating text to capture our business and was always willing to take feedback which made the entire process smooth and stress-free. We appreciate all that she did for us and highly recommend her services.
Hey, thanks for stopping by! I’m Alyssa.
Words you feel.
I'm a feeler. And with that comes a need to discover spaces on this wild and wonderful floating rock where I can be free to not only feel it all, but learn how that could actually serve as a superpower.
Enter: Writing.
With a bachelor’s degree in global journalism from Drexel University and over 20 years of creative writing experience, I’ve honed my craft organically. Writing has always felt second nature, so it was only a matter of time before copywriting fell onto my path. Since completing the Write Your Way to Freedom course, where I became certified in copywriting in 2024, I've had the pleasure and privilege of helping holistic health and wellness professionals hone their messaging and grow their businesses by tapping into each brand's authentic voice.
When I’m not writing for my clients, you’ll find me journaling (I’ve unintentionally built a small library of personal journals over the years), sweating it out in a hot yoga class or in a no-frills gym, curled up with my Kindle, hiking, or relaxing with my 9-year-old Italian Greyhound, Romeo.
Services
When we work together, you’ll receive well-researched holistic health & marketing materials that actually reach your ideal client.
You already know the work you do is too important for your potential clients to miss.
I’m here to work with you and employ every technique in the book to ensure your offerings won’t miss your dream clients.
Unsure what exactly your next steps should be? No stress!
Submit a discovery call request here so we can talk through strategy and budget together. That’s exactly what I’m here for!
My services can be bundled into a custom built-for-you copy package that checks all your boxes.
Ready to invest in your marketing strategy?
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SEO-driven to rank higher in Google search results. Crafted to sound human. I’ll use storytelling and time-tested copy techniques to guide your target audience to follow a clear call to action (CTA).
Pricing based on project.
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A single, focused web page written to convert a specific target audience into leads by inspiring action—because you are exactly what they’ve been searching for. We just need to hold their hand as they pull the trigger.
Pricing based on product.
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Companies with blogs tend to get 67% more leads than those without.
Why?
Because Google favors updated, accurate, and relevant pages with ~1,200 words or more, and blogs are a great way to meet that SEO criteria.
I write your blog posts with meticulous keyword planning to enhance your website's organic search rankings on Google, effectively boosting your SEO.But, I’m not a robot. I’m a human who gets how to connect with (and educate) humans. It’s kind of my superpower :)
$1,100* for 4 posts
Includes 1 round of edits.*ask me about bundled retainer rates!
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No, email is not dead. Far from!
Whether you’re launching a new offering or want to create a welcome sequence, email campaigns are tailored to the tone of your target audience. I use Direct Response Copy techniques so readers are inspired to act, while boosting your brand’s know-like-trust factor.
My email sequences read like a series of bite-sized blogs. And email subscribers are loyal. A bit of work can yield a mother lode reward for you and your brand!
$500* for 4 emails
*ask me about monthly retainer rates!
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Written to inform, nurture, and inspire both existing and potential clients on your email list.
Did you know that increasing client retention by just 5% can boost profits by 25-95%? Nurturing your email list isn’t just beneficial— it’s essential!
Starting at $250*
*ask me about monthly retainer rates!
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Email sequences sounding enticing, except you’re in the process of building an email list?
A well-crafted lead magnet is an evergreen piece of marketing, which is key to growing your target audience.
Think: Something of value you can give your readers before they go and purchase your full services. The bread and olive oil, if you will.
When we attract an audience genuinely interested in what you’re offering, we generate higher engagement and conversion rates down the road.
Starting at $300
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You only get 1,360 characters to build a connection and show potential patients why you're the best fit to meet them wherever they are, and guide them to where they want to be.
Psychology Today receives around 40 million clicks daily, and you could gain a massive edge in attracting your dream patients.
Optimize your profile and start drawing in the people who will resonate best with your practice.
$100