Copywriting for Holistic Health & Wellness Brands
You help people.
I help you
Help you what, exactly?
Authentically attract your ideal clients.
Create more work-life balance.
Gain website visibility with SEO-driven, empathetic messaging.
…Without feeling sales-y. Phew!
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Copywriters create persuasive marketing materials, usually with a call to action (CTA), in a compelling, clear, and relatable tone. 'Copy' can mean web pages, blogs, email campaigns, lead magnets, white papers, social media posts, and newsletters, to name a few.
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Whether you love writing or loathe it, you're a business owner first. If you find yourself
Wondering how to get your website to rank high in Google search
Bogged down with admin tasks
Noticing high bounce rates (more than 50%) on your web analytics
Stumped on how to generate new leads
Struggling to nurture + engage your existing clientele
Unsure how to connect with your target audience
...then you'd benefit from working with a copywriter.
Someone who just so happens to love writing (ahem, hi) AND who can give you the boost you need to grow your impact and elevate your business.
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Our discovery call is simply a time for us to get to know one another! It allows me to learn about your business, your stuck points, your target audience, and your short and long term goals to determine if we're a good fit.
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How quickly the work is done depends on the scope of your project. Once we begin working together, a 50% deposit secures your deadline.
Ask about rush fees if you have a deadline within 7 business days.
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I know outsourcing work can be daunting, and would never want to deliver a project that leaves you thinking, "Wait, this isn't what we talked about..."
My approach is collaborative and research-based.
First stop is diving into the data.
This looks like keyword planning for SEO and performing market research by finding where online your target audience hangs out. I get into the head of your ideal client and marry that with your unique brand voice and a CTA.
I am available via call, email, or GoogleMeet for thoughts and questions throughout our working relationship.
One round of edits is included.
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Retreat Facilitator
Yoga Instructor
Certified Wellness Coach
Chiropractor
Physical Therapist
Nutritionist
Chinese Medicine Practitioner
Naturopath
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Yoga Studio
Pole Dancing Studio
Boutique Fitness Studio
Virtual Fitness Coach
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Privately Practicing Therapist
Mental Health Organization
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Journal/Oracle/Tarot Cards
Meditation/Mindfulness Coach
Virtual Wellness Community
You are a:
You’ve done the hard part! You jumped in with both feet, have done the work, and are on the path to truly making a difference in people’s lives— just like you’ve always envisioned.
That is nothing short of amazing.
Soooooo, what’s next?
Not just any Joe Shmo off the street; your dream clients.
I’m talking about the kind of people who align with and would benefit most from what you offer.
Already paying for Meta ads? You could maximize the ROI of your paid ads with copywriting.
Are you…
Attracting new leads?
Nurturing your current clients?
Just remember: 5x.
What is the significance of 5x, you ask?
It costs you five times more to acquire a new client than it does to retain an existing one.
Increasing client retention by just five percent can increase profits by 25-95%!
In holistic health and wellness, you’re just as much in the client retention game as you are in client acquisition. We appreciate your loyal clientele and want to show them love, too!
Generating consistent engagement?
Why is your bounce rate so high?
Could it be because you’re using an unoriginal hook and weak CTAs?
What does SEO even mean? How do we crack the magic code? (Hint: there isn’t one).
What we can (and will) do is research keywords specific to your industry, and use those keywords in copy to say to Google, Hey! Check this out! You should rank this stuff high on your search engine results page!
You don’t have to do it all yourself.
Let’s face it— You’d love to focus on growing your business but you also run the day-to-day operations.
Brand messaging often gets pushed to the back burner.
Not to mention juggling owning a business with your outside ~life~ commitments, and of course, doing what you do best—Helping your clients.
You’ve come to the right place.
You need a copywriter.
And not just any copywriter.
A Holistic Health + Wellness copywriter
who can empathize with your target audience and who understands the balancing act of being a business owner. (Because, well, I am one!)
We are in this together.
Kind Words
“After just 1-2 meetings, Alyssa truly understood my vision and what I wanted to create. She helped me craft language that captured the essence of the transformational course I was excited to share with my community. After sending out the very first email she helped me write, I received an organic sign-up for a high-ticket item from someone new to my list! I’m looking forward to working with Alyssa again and highly recommend her copywriting services to other wellness coaches and entrepreneurs.
Chloe Ravel Chopra Wellness Coach, Meditation Teacher, and Sound Healer
Hey, thanks for stopping by! I’m Alyssa.
Words you feel.
I’m not just a copywriter—I live and breathe holistic health and wellness.
I understand what your clients need to hear because I am your target audience. I share something deeply personal and meaningful with you and the people you support.
Through my own experience with autoimmune, gut, and mental health struggles, I’ve learned how everything is connected—what we eat, how we speak to ourselves and others, what we consume (food yes, but also media, books, and energy), and how we spend our time. This realization has been my North Star in pursuing mental, physical, and spiritual alignment. In short—my pursuit of joy.
Authenticity is the highest-vibrating energy we can put into the world. I help you find the words that convey your brand’s true voice—words that connect and inspire. Though my path to copywriting hasn’t been linear, every step has led me here, exactly where I’m meant to be.
With a Bachelor’s degree in Global Journalism from Drexel University and over 20 years of writing experience, I’ve honed my craft organically. Writing has always felt second nature, and now I get to channel my passion into serving the incredible world of holistic health professionals.
In 2024, I completed the Write Your Way to Freedom course, where I learned ethical and persuasive techniques to craft copy with heart and integrity. My holistic health journey fuels my mission: helping purpose-driven brands like yours make a meaningful impact.
When I’m not writing for work, you’ll find me journaling (I’ve unintentionally built a small library over the years), sweating it out in hot yoga or a no-frills gym, curled up with my Kindle, hiking, or relaxing with my 9-year-old Italian Greyhound, Romeo.
Services
When we work together, you’ll receive well-researched holistic health & marketing materials that actually reach your ideal client.
Because the work you do is too important for your potential clients to miss.
Unsure what exactly your next steps should be? No problem at all! Submit a discovery call request so we can talk through strategy and budget together. That’s exactly what I’m here for!
My services can be bundled into a custom built-for-you copy package at a discounted rate.
Ready to invest in your marketing strategy?
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SEO-driven to rank higher in Google search results and crafted using proven techniques that guide your audience to follow a clear call to action (CTA).
Pricing based on project.
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A single, focused web page written to convert visitors into leads by inspiring immediate action—because you are exactly what they’ve been searching for.
Pricing based on product.
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Companies with blogs tend to get 67% more leads than those without.
Why?
Because Google favors updated, accurate, and relevant pages with ~1,400 words or more, and blogs are a great way to meet that SEO criteria.
I craft your blog posts with meticulous keyword planning to enhance your website's organic search rankings on Google, effectively boosting your SEO.$1,100* for 4 posts
Includes 1 round of edits.*ask me about bundled retainer rates!
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Launching a course? Need a welcome sequence?
Customized email sequences are tailored to the tone of your target audience. Using Direct Response Copy techniques, readers are inspired to act now while you’re boosting your know-like-trust factor.
$500* for 4 emails
*ask me about monthly retainer rates!
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Written to inform, nurture, and inspire both existing and potential clients on your email list.
Did you know that increasing client retention by just 5% can boost profits by 25-95%? Nurturing your email list isn’t just beneficial— it’s essential!
Starting at $250*
*ask me about monthly retainer rates!
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Building an email list? A well-crafted lead magnet is the key to reaching your target audience.
By attracting visitors who are genuinely interested in what you’re offering, you’ll see higher engagement and conversion rates.
Starting at $150
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You only get 1,360 characters to build a connection, showing potential patients why you're the best fit to meet them wherever they are, and guide them to where they want to be.
Psychology Today receives around 40 million clicks daily, and you could gain a massive edge in attracting your dream patient.
Optimize your profile and start drawing in the people who will resonate best.
$100